Free to start. Straightforward after that.

No setup fee on either plan. The only cost is the yearly rate for Basic or the monthly rate for Pipeline, and that doesn't start until your free 60 days are up.

No — you own your domain and pay for it yourself. If you already have one, we use it. If not, we walk you through buying one step by step so it's always in your name.

Yes, breeders can upgrade from Basic to the full Pipeline Platform at any time as their program grows.

No. You send us your puppy photos and a few details about your program — we write the pages, set up the listings, and hand you a site that runs itself.

Basic is $500/year and the full Pipeline Platform is $200/month — and nothing is charged until your first 60 days are finished. You keep or drop it, your call.

No contracts on either plan. The Basic site is billed yearly, the Pipeline Platform is month to month, and you can cancel any time — if we ever stop earning your spot, you shouldn't have to stay.

It's built specifically to turn puppy searchers into inquiries and waitlist sign-ups. And if you're ever not happy, you get a full refund, no questions asked.

Not at all. We build around what you already have, move your puppies and existing buyers across, and keep your domain so nobody has to learn a new address.

About 30 minutes on a call, then send photos and answers as we build. Both plans go live in 14 days. Everything else is on us.

We write them. You talk about your program in your own words on the call — we turn that into the pages, the litter descriptions, and the follow-up emails.

That's the best time to start. Your waitlist can be filling while the next litter is still weeks away, so the puppies have somewhere to go the day they're born.