Terms & Conditions
1. Agreement to terms
These Terms & Conditions ("Terms") govern access to and use of the website and services provided by Thelford LLC ("Thelford," "we," "us," or "our"), including the Basic Breeder Site and the Puppy Pipeline Platform (together, the "Services"). By purchasing, accessing, or using the Services, you ("Client," "you") agree to be bound by these Terms.
2. Description of services
Thelford designs, builds, hosts, and maintains websites for dog breeders, which may include puppy and litter listing tools, waitlist and inquiry management, appointment booking, and related features as described in the applicable plan at the time of purchase.
3. Free trial & billing
- New Client accounts begin with a 60-day free trial period from the date the site is launched.
- Following the trial period, the Client will be billed the then-current monthly rate for the selected plan until cancelled.
- Client is responsible for providing accurate billing information and for all charges incurred under their account.
- Prices may increase for new clients over time; existing clients keep their locked-in rate unless otherwise agreed in writing.
4. Cancellation & refunds
Clients may cancel at any time before the end of the free trial with no charge. Clients may request a full refund at any time; refund requests should be submitted in writing to the contact information below.
5. Client responsibilities
Client agrees to provide accurate information about their breeding program, including compliance with applicable state and local breeder licensing, animal welfare, and sales laws. Thelford is not responsible for verifying or enforcing Client's compliance with breeding, animal sale, or business licensing regulations.
6. Intellectual property
Thelford retains ownership of underlying platform code, templates, and tools. Upon full payment, Client is granted a non-exclusive license to use their website and its content for their business. Client retains ownership of the photos, logos, and written content they provide.
7. Acceptable use
Client agrees not to use the Services to list animals, content, or offers that violate applicable law, or to misrepresent the health, lineage, or condition of animals offered for sale.
8. Disclaimers
The Services are provided "as is." Thelford does not guarantee specific sales, revenue, or inquiry volume and makes no warranty regarding uninterrupted or error-free operation.
9. Limitation of liability
To the fullest extent permitted by law, Thelford's total liability arising from these Terms or the Services is limited to the amount paid by Client in the twelve months preceding the claim. Thelford is not liable for indirect, incidental, or consequential damages.
10. Termination
Thelford may suspend or terminate access to the Services for non-payment or violation of these Terms, with reasonable notice where practical.
11. Governing law
These Terms are governed by the laws of the State of Michigan, without regard to conflict-of-law principles, unless otherwise required by applicable law.
12. Changes to these terms
Thelford may update these Terms from time to time. Continued use of the Services after changes take effect constitutes acceptance of the revised Terms.
13. Contact
Questions about these Terms can be sent to brady@thelford.com or Thelford LLC, Traverse City, Michigan.